Introduction to Care Redefined

Crafted with care. perfected by science.
This is high-performance haircare, reimagined.

Today, haircare is about more than just products. It’s about visible results from the first use, routines that are personalised to your hair, and an experience designed to be remembered.

Care is built on innovation, science, and experience. From biophilic design to scalp-first thinking, every ritual has developed to support healthy hair from scalp to ends.

Care is designed across four distinct categories, with something for every hair desire, hair type, and concern to create hair envy worthy results.

Healthy Scalp

A balanced scalp is the foundation of great hair.

All five ranges in the Healthy Scalp category are dermatologically approved, microbiome-friendly, and powered by inulin, a natural prebiotic that supports hydration and scalp health Care’s Healthy Scalp rituals focus on balance, hydration, and comfort, creating the ideal environment for hair to thrive.

Spotlight: NEW Long & Strong
Long & Strong is the clinically proven secret to longer, fuller hair in just 60 days.

A growth-focused routine for all hair types, powered by Biomimetic Peptides, Marine Density Infusion, and Centella Asiatica, this growth ritual strengthens, thickens, and extends the growth cycle for hair that finally goes the distance.

Vitality & Radiance

For hair you want to feel as good as it looks.

When hair feels dry, dull, or damaged, it needs renewal. All four ranges within Vitality & Radiance focus on deep nourishment restoring softness, and shine, so hair looks and feels healthy, luminous, and full of life again.

Spotlight: NEW Radiant Gloss
Radiant Gloss delivers 3x more shine for a glass-like shine without weight.

Powered by Micro Algae Oil and Orchid Extract, it delivers glass-like shine with boosted hydration, enhances softness, and smooths frizz for hair that looks polished, radiant and luminous.

Perfect Shape

When your style needs staying power.

Because it’s not always about condition or colour. The 3 ranges within the Perfect Shape category focus on strength, structure, and control, creating the foundation for long-lasting styles.

Spotlight: Velvet Smooth
Velvet Smooth creates a sleek, controlled finish for 48 hrs frizz-free and silky-smooth hair, even in high humidity.

Hair looks polished, feels soft, and holds its shape for up to 48 hours. Formulated with Biomimetic Lipids, Vegan Keratin, and Tulip Extract, it strengthens, refines, and enhances shine for effortlessly smooth hair.

Enhanced Colour

Because great colour deserves to last.

The 3 ranges within the Enhanced Colour category help maintain vibrancy, enhance shine, and keep colour looking fresh and vibrant between salon visits.

Spotlight: Blonde Savior
Blonde Savior provides 96% less breakage, 7x stronger hair, and a visibly brighter blonde.

With an improved formula and elevated experience, and Powered by Glycolic Acid & Pearl Extract, the all new Blonde Savior range strengthens blonde, restores brightness, and reduces dullness for a cleaner, more radiant, multi-dimensional finish.

Each care ritual is tailored to your hair desires, provide powerful results, and are easy to build - Cleanse. Condition. Aftercare.

Products and ranges can be mixed and matched to create rituals that are personal to your hair, and easy for you to maintain.